The Tale of the Tiger: Customer Service, was successful in meeting the wants and needs of the target audience by touching families thru the way they shared the story of the tiger. The airport operations manager did his best to show a child that he was doing everything he could to take care of the toy tiger until the tiger’s rightful owner was reunited with his “child” owner, which displayed a high-level value of customer service. Most of society has a soft spot for children. Most mother’s and father’s social media feed are flooded with pictures and stories of their children. For Tampa International Airport, “it’s always personal” and children are as personal as you can get when relating to families. 

The social and consumer experience was addressed by the way Tampa International documented and shared in detail the story of how a team member went of his way to listen to a frantic mother, “the customer.” Sharing the mother’s part in the story reaches their consumers and shows the company cares and will go out of their way to meet their consumer’s needs. Posting the story on social media with a link back to the story on the Tampa International website was brilliant because they can reach an audience both ways either through social media and by consumers being on the company’s website which has the story posted as well. This was a “feel good story” being told which resulted in over 3,000,000 followers, 78,000 impressions, and the story being told on many news outlets. 

The company handled the digital media followers very well by responding to the comments being left. By doing so the airport was interacting with their consumers by interaction. They didn’t just post a story then sit back and wait for likes and comments to see how the numbers grew, they were engaged with the consumers.

The airport went above and beyond telling their story unfiltered and detailed which lead to results beyond what they had imaged. Nothing could’ve been done different in this story. 

References

Hillsborough County Aviation Authority, (2017) TALE OF TIGER’S BIG ADVENTURE HIGHLIGHTS AIRPORT’S COMMITMENT TO CUSTOMER SERVICE,  https://shortyawards.com/8th/boy-leaves-stuffed-tiger-at-tpa-returns-to-a-tale-of-tigers-big-adventure-see-more-at-httpww

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

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